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Marco’s “The How and When” cocktail book, 3rd ed., 1945
Marco’s “The How and When” cocktail book, 3rd ed., 1945
Marco’s “The How and When” cocktail book, 3rd ed., 1945
Marco’s “The How and When” cocktail book, 3rd ed., 1945
Marco’s “The How and When” cocktail book, 3rd ed., 1945
Marco’s “The How and When” cocktail book, 3rd ed., 1945
Marco’s “The How and When” cocktail book, 3rd ed., 1945
Marco’s “The How and When” cocktail book, 3rd ed., 1945
Marco’s “The How and When” cocktail book, 3rd ed., 1945
Marco’s “The How and When” cocktail book, 3rd ed., 1945
Classic San Diego

Marco’s “The How and When” cocktail book, 3rd ed., 1945

$32.95 $45.98

From our Cocktail Library! 

Hyman Gale and Gerald F. Marco. The How and When: An authoritative reference guide to the origin, use and classification of the world’s choicest vintages and spirits. Third edition. Chicago: Marco Liquor Company, Jan 1945, 224 pp.

Hardcover. Gold endpapers. Size: 8 5/8"w. x 5 3/4"h. Edges of covers are chipped, spine is partially split. Interior, clean.

Used as a reference and shown in Pantoja and Lindsay, Fassionola, 2023, pg 111.

About Marco’s
Abe Marco’s was an upscale liquor retailer in Chicago, Illinois. His company sold in two locations, and white-labeled their own brands of whisky, gin, and rum (Ron Marco). In addition to being a sales tool for their wares, this book served as an educational guide to wines, beer, and spirits. It includes a history of whiskies, tips on serving, correct use of glassware, collected recipes for mixed drinks, cocktails (incl. tropical specialties), canapes, and snacks.

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