Fassionola: The Torrid Story of Cocktails’ Most Mysterious Ingredient
Limited Edition! The hardback version of Fassionola is limited to an edition of 250 copies with silver foil stamped, warm red cloth boards. Signed by authors Gregorio Pantoja, Martin S. Lindsay, and contributor Daniel “Doc” Parks. Fifty copies are reserved for backers who pre-ordered during our Kickstarter Campaign. Two hundred copies will be available exclusively here, while supplies last.
Developed by a German immigrant druggist and his wife in Cardiff-by-the-Sea, California, the brand was coined “Passiflora,” then “Passionola” — a passionfruit product originally intended for soda fountains and ice cream parlors. After the end of Prohibition, Don the Beachcomber used it in many of his original tropical cocktails. Thirty years and several scandals later, it was rebranded “Fassionola.” Along its journey, it touched the lives of music publishers, actors, dancers, soft-porn directors, suspected mob associates, and bartenders keen to keep the legend alive.
Fassionola: The Torrid Story of Cocktails’ Most Mysterious Ingredient is a new culinary history by Gregorio Pantoja and Martin S. Lindsay, with a foreword by Jim “Hurricane” Hayward and contributions by Daniel “Doc” Parks. Full-color, 240-page book is illustrated with archival photos and vintage ephemera, featuring new research and over 60 cocktail recipes.
To be published in October 2023 by Classic San Diego Books in a limited hardbound edition (ISBN: 978-1-7328164-6-6).
Your card will be billed now to reserve your copy. UPDATE: Pre-orders will now ship in November 2023 (depending on receipt from our publisher overseas).